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Certified Digital Marketing Professional

Digital has changed the way we work, live and communicate. If you're looking for a career in digital marketing or you want to become a leader in your field, then the world's most sought after Digital Marketing Certification is for you.

This program provides an in-depth and comprehensive introduction to the core essentials of digital marketing. Validated by the Global Industry Advisory Council, the learning content is informed and designed by experts and offers learners the opportunity to gain a globally recognised professional certification.

This comprehensive course, delivered 100% online with a full support team on hand to help at any time, teaches the key digital marketing skills required for the modern workplace. Learn Google Ads, social media marketing and SEO, Analytics, mobile marketing and much more.

Be Certified in Digital Marketing Today.

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The Only Global Digital Certification in validated by the World's Most Powerful Digital Brands.

Global Industry Advisory Council (GIAC) Members Include:

DURATION

6 Months Part-Time

FEES

Course Fees: USD $1,500

In-Person Exam: USD $200

Please contact us regarding available instalment

plans, grants & scholarships

Over 92% of graduates say that the Digital Marketing Institute qualification has had a positive impact on their career.

95%

Graduates are Currently

Employed in Relevant Industries

88%

Working at Senior or Management Level

81%

Promoted After Completing the Professional Diploma

Program Objectives, Learning Outcomes and Content

Becoming a Certified Digital Marketing Professional will provide you with an in-depth understanding of how to strategize and implement effective digital marketing campaigns.

Our Certified Digital Marketing Professional program will help you to:

Gain a clear understanding of Digital Marketing and why it is vital for your business and marketing strategy
Plan, create and effectively manage Search, Social Media, Mobile and Email Marketing campaigns
Drive visitor traffic to your website while improving online conversion rates
Analyze and optimize your digital marketing activities
Integrate Digital Marketing plans into your overall marketing strategy

MODULE 1

Introduction to Digital Marketing

This module introduces the core principles and purpose of digital marketing. It will enable you to develop clear and actionable business objectives for a digital marketing plan, gain audience and industry insight.

Lecturer: Phillipe Polman

Topics:

Principles of Digital Marketing
Developing Objectives
Digital Research
Cultural Research
Connecting with the Customer

MODULE 2

Content Marketing

The Content Marketing module will enable you to develop the knowledge and skills to plan and execute a content marketing strategy in a persona-orientated, data-driven way informed by your business objectives, aligned with a buyer journey and fits an overall marketing strategy.

Lecturer: Sean Earley

Topics:

Concepts & Strategy
Using Content Research
Content Marketing Plans
Creating & Curating Content
Publishing & Distributing Content
Metrics & Performance

MODULE 3

Social Media Marketing

The Social Media module introduces the key platforms for digital marketing and demonstrates how to set up a social media experience for a business. Through this module, you will learn how to apply social media concepts and best practices to both organic and paid marketing activities. This will teach you to run campaigns that yield a positive ROI across a variety of platforms.

Lecturer: Kirsten Shine

Topics:

Key Social Platforms
Setting up a Social Media Experience
Growing & Engaging an Audience
Social Media Campaigns
Data-Driven Audience & Campaign Insights

MODULE 4

SEO (Search Engine Optimization)

The SEO module will enable you to build an organic search marketing strategy that brings the right kind of visitors to your website. You will learn how to boost conversions, stand out against competitors and ensure the best possible ROI.

Lecturer: Joe Williams

Topics:

SEO Fundamentals
SEO & Business Objectives
Keywords
SEO Content Plan
Search Ranking
SEO Performance

MODULE 5

Paid Search (PPC) with Google Ads

This module will help you understand the fundamentals of Paid Search, how it differs from organic search methods and the key benefits of both. You will understand the key concepts underpinning bid auctions, how to manage paid advertising budgets, and how to optimize paid search campaigns

Lecturer: Cathal Melinn

Topics:

Fundamentals of Paid Search
Google Ads
Search Campaign Management
Search Campaign Measurement

MODULE 6

Display & Video Advertising

The Display and Video Advertising module will equip you with the technical understanding and skills to build and maintain an effective display and video advertising strategy. You will also learn how to apply targeting, re-marketing and a bidding strategy to your campaigns before analyzing their effectiveness by pulling reports detailing the most important metrics available.

Lecturer: Lisa Dunn

Topics:

Fundamentals of Display & Video Advertising
YouTube
Google Display Network
Ad Formats
Video Campaigns
Measurement and Optimization

MODULE 7

Email Marketing

The Email Marketing module will teach you the fundamentals of email marketing and how the concepts of segmentation, personalization, timing, and engagement along with the legislation and regulations surrounding data protection underpin an effective email marketing strategy.

Lecturer: Andrea Francis

Topics:

Email Marketing Fundamentals
Tools and Strategy
Email Design
Email Campaigns
Testing and Optimizing
Marketing Automation

MODULE 8

Website Optimization

The Website Optimization module will explore how to build and publish a well-designed, high-performing and optimized website that is aligned to your business goals. You will be guided through the key components of web design to design, create and publish an effective website based on your business objectives. This module will also help you to understand how to use your website for insight, tracking, measurement and data capture using various metrics and tools.

Lecturer: Kelsey Jones

Topics:

Web Design and Website Optimization
Websites Design Principles & Website Copy
User-Centered Design
Website Optimization
Website Metrics

MODULE 9

Analytics with Google Analytics

This module will teach you the fundamentals of web analytics and the associated legal responsibilities and best practices concerning data collection, consent and privacy. You will be able to draw actionable conclusions from data and gain insight into traffic and audiences. With this, you will be able to set goals for a business website and know how analytical tools can measure these goals. By the end of this module, you will be able to conduct analysis and iteration of campaigns by tracking and assessing conversions, reporting technical performance and reviewing KPIs.

Lecturer: Bryan Kam

Topics:

Web Analytics Fundamentals
Configuring a Google Analytics Account
Setting Goals
Monitoring Campaigns
Analyzing & Recording Data

MODULE 10

Digital Marketing Strategy

The Digital Marketing Strategy module sets out the core components of an effective strategy, enabling you to set objectives for clear and measurable KPIs and prepare a strategic plan incorporating content, search and creative strategies. You will learn how to develop a media plan with a structured approach to budgeting, resource allocation and channel selection.

Lecturer: Jessica Preddy

Topics:

Fundamentals
Strategy Objectives & KPIs
Digital Strategy Research
Creative Strategy
Digital Marketing Strategy

Who is this Professional Certification for?

This program will enable you to learn everything you need to know in digital to kick start or boost your digital career as a digital marketer. It is perfect for:

Traditional Marketers
Digital Marketing Professionals
Sales Professionals
Business Owners
Career Changers
Recent Graduates and Students
Entrepreneurs
IT Managers

What will I accomplish?

Upon successful completion of a 3-hour computer-based examination, you will be awarded the world’s most widely recognized digital marketing certification.

Certified professionals will gain the confidence needed to create and steer a revenue-generating digital marketing strategy for companies of any size. An internationally recognized certified professional badge will be available for you to display upon on your LinkedIn profile, whilst you will also gain access to the MyDMI membership platform to maintain your skills, network and gain valuable CPD points.

You've enrolled in your program. What happens next?

After you have registered for your program you will receive an email from your program manager, instructing you how to access the Class Network, our dynamic online learning environment.

This Class Network provides you with access to:

HD video lectures with accompanying downloadable course material.
Resources to help you with your studies including self-directed practical exercises and recommended reading.
An extensive content library how you need it when you need it.

If you have any admin-related queries, your program manager will be happy to answer them. For any queries regarding course content or assignments, there is a dedicated e-learning manager who is available to support you in your studies.

STUDY ONLINE

Flexible online study options allow you to learn at a time, place and pace that suits you. Connect and engage with other students, share ideas, ask questions and get feedback.

GLOBALLY

RECOGNISED

Taught in over 135 countries globally, with one standardized assessment and certification.

With over 41,000 members worldwide, we have trained more professionals to a higher digital education standard than any other certification body.

INDUSTRY-VALIDATED SYLLABUS

The world’s leading digital brands and agencies review and approve your syllabus ensuring that it is cutting-edge, relevant and technically accurate.

YOUR LOCAL

E-LEARNING MANAGER

Your e-learning manager is responsible for supporting the online student experience. They will oversee and manage resources to assist students as they progress through their course material towards certification, via various support tools such as email, webinars, and student forums.

92% of our graduates have said that our course has had a positive impact on their career

Our certifications, developed in conjunction with industry giants and world-class practitioners, have helped a generation of professionals advance their careers.

How Strong Are Your Digital Skills?

Test your Digital Skills with our 15-minute FREE digital diagnostic test and benchmark yourself against the competition.

Take The Test!

Accelerate Your Career Or Business

Apply Now.

Get the skills you need to kick-start your career in digital marketing or take your current marketing knowledge to the next level. The 12 Week Certified Digital Marketing Professional Program will introduce you to the core disciplines of digital marketing, covering the latest tools, techniques, and methods, delivered by the industry’s leading practitioners.

Apply Now