Institute Certifications Framework

Defining Digital Certification & Progressions

The Digital Marketing Institute Certification Framework defines the digital certification and progression routes available to students, professionals, educators, and industry.

This framework details what a professional should know, understand and be able to do based on a given certification level. A framework also illustrates how students can advance through levels of certification within an overall structure. In over 135 countries worldwide, universities, colleges, training institutions, and employers are now implementing certifications from the Digital Marketing Institute’s Certification Framework.

The Digital Marketing Institute's framework operates internationally allowing transitions between countries or employers. Students, Professionals, Educators and Employers understand certification standards and thus the skills and competencies associated - what’s more, it relates certifications to industry-specific roles and jobs.

Objectives of the Framework:

The objectives of the Digital Marketing Institute Certification Framework is to provide a contemporary and flexible system that:


  • Acts as a reference point for curriculum development that leads to a Digital Marketing Institute professional certification

  • Supports industry education pathways which provide access to certifications allowing individuals to move easily between employers and roles

  • Illustrates a clear progression route for professionals

  • Supports and enhances the recognition of the value of the Digital Marketing Institute certifications in the industry

  • Enables a level of alignment with other international certification and qualification frameworks


The Global Industry Advisory Council, represents the world's largest and most influential digital brands. By providing an expert review, the Council validates all Digital Marketing Institute certification standards, syllabus, curriculum and assessment tools, ensuing that Certified Professionals have learned the most up to date digital skills needed.

The Industry Advisory Council’s role is to provide:

  • Industry validation of certifications through an iterative review process

  • Industry policy advice on professional certification framework

  • Maintain, monitor and promote the Digital Marketing Institute Certification

  • Support stakeholders and users of the framework

The IAC includes an independent chair and members of the digital industry, educators, employers, recruitment specialists and policymakers.


The majority of our certifications are mapped to the European Qualifications Framework (EQF) and are also defined in terms of their position within the EHEA.


The European Qualifications Framework (EQF) is a “translation tool that helps communication and comparison between qualifications systems in Europe. Its eight common European reference levels are described in terms of learning outcomes: knowledge, skills and competences. This allows any national qualifications systems, national qualifications frameworks (NQFs) and qualifications in Europe to relate to the EQF levels. Learners, graduates, providers and employers can use these levels to understand and compare qualifications awarded in different countries and by different education and training systems.”


The European Higher Education Area (EHEA) was launched in March 2010, and is designed to ensure more comparable, compatible and coherent systems of higher education in Europe. It is designed to foster student mobility and employability through the introduction of a system based on undergraduate and postgraduate studies with easily readable programmes and degrees.

*Whilst validation of the Digital Marketing Institute’s programs provides a second level of quality assurance. Students are not registered nor certified by the SQA as part of their program. SQA validation and certification does not transfer to partner programs.

Ready to Start Your Digital Future?

We are here to help, and to assist you with your questions and concerns. Drop us a message and a member of our admissions team will be in touch.

Accelerate Your Career Or Business
 Apply Now.

Get the skills you need to kick-start your career in digital marketing or take your current marketing knowledge to the next level. The 6 Months Certified Digital Marketing Professional Program will introduce you to the core disciplines of digital marketing, covering the latest tools, techniques, and methods, delivered by the industry’s leading practitioners.